Importance of typography is not lost on me as a UI designer. It is essential to get typefaces right especially in UI design.
“Typography in context considers the end use/user as the critical component and design criteria. How can we make the choices that support and enhance the effectiveness of the ideas and concepts being communicated”
Typeface instantly influences how a document is read and how it is regarded. Fonts work extremely well in setting a mood, also relevant is how the typeface is employed, ensuring that the document effortlessly read.
From personal experience, a good typography facilitates scanning and navigation
Serif vs. sans Serif
Serif helps to move the reader’s eye horizontally. Sans serif effective for contrast.