Every design decision when designing a website should be grounded in research that supports the goals of end users. Usability testing does that, it gauges how users interact with the design to help strategically place elements throughout the page. Constructing a sitemap serves as the architecture for the site. Next wireframes should be created to show off the carefully planned vision. It doesn’t stop there. The web design comes to life in the development stage, and is thoroughly tested for functionality and responsive design before and after the target launch date.